109 urn:lsid:arphahub.com:pub:3dc5f44e-8666-58db-bc76-a455210e8891 JUCS - Journal of Universal Computer Science jucs 0948-695X 0948-6968 Journal of Universal Computer Science 10.3897/jucs.101550 101550 Research Article G.3 - PROBABILITY AND STATISTICS H.2 - DATABASE MANAGEMENT I.2 - ARTIFICIAL INTELLIGENCE I.7 - DOCUMENT AND TEXT PROCESSING J.4 - SOCIAL AND BEHAVIORAL SCIENCES Topic G - Mathematics of Computing Topic H - Information Systems Topic I - Computing Methodologies Topic J - Computer Applications Artificial Intelligence as Catalyst for the Tourism Sector: A Literature Review Herrera Anita https://orcid.org/0000-0002-2655-412X 1 Arroyo Ángel aarroyop@ubu.es https://orcid.org/0000-0002-3561-6257 1 Jiménez Alfredo https://orcid.org/0000-0001-7811-5113 2 Herrero Álvaro https://orcid.org/0000-0002-2444-5384 1 University of Burgos, Burgos, Spain University of Burgos Burgos Spain KEDGE Business School, Bordeaux, France KEDGE Business School Bordeaux France

Corresponding author: Ángel Arroyo (aarroyop@ubu.es).

Academic editor:

2023 28 12 2023 29 12 1439 1460 4325A837-6298-5B24-AA86-7D9D8753F597 06 02 2023 05 07 2023 Anita Herrera, Ángel Arroyo, Alfredo Jiménez, Álvaro Herrero This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY-ND 4.0). This license allows reusers to copy and distribute the material in any medium or format in unadapted form only, and only so long as attribution is given to the creator. The license allows for commercial use.

The analysis of Artificial Intelligence techniques and models used in the tourism sector provides insightful information for the management and innovation of this industry. In this paper, we conduct a comprehensive review of the different techniques and models, in regards to Artificial Intelligence when applied to the tourism industry. Specifically, we present a categorization of Artificial Intelligence applications used in different areas of tourism. The results allow to recognize valid studies and useful tools for the activation and growth of the tourism sector, an industry that represents a significant increase in the Gross Domestic Product of various economies and supports the development of life conditions for their inhabitants. Artificial Intelligence applications generate more personalized travel experiences, improve the efficiency of tourism services and strengthen the tourism competitiveness of the destination.