<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//TaxonX//DTD Taxonomic Treatment Publishing DTD v0 20100105//EN" "../../nlm/tax-treatment-NS0.dtd">
<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:tp="http://www.plazi.org/taxpub" article-type="research-article" dtd-version="3.0" xml:lang="en">
  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher-id">109</journal-id>
      <journal-id journal-id-type="index">urn:lsid:arphahub.com:pub:3dc5f44e-8666-58db-bc76-a455210e8891</journal-id>
      <journal-title-group>
        <journal-title xml:lang="en">JUCS - Journal of Universal Computer Science</journal-title>
        <abbrev-journal-title xml:lang="en">jucs</abbrev-journal-title>
      </journal-title-group>
      <issn pub-type="ppub">0948-695X</issn>
      <issn pub-type="epub">0948-6968</issn>
      <publisher>
        <publisher-name>Journal of Universal Computer Science</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.3217/jucs-021-06-0757</article-id>
      <article-id pub-id-type="publisher-id">23257</article-id>
      <article-categories>
        <subj-group subj-group-type="heading">
          <subject>Research Article</subject>
        </subj-group>
        <subj-group subj-group-type="scientific_subject">
          <subject>E.1 - DATA STRUCTURES</subject>
          <subject>H.3.3 - Information Search and Retrieval</subject>
          <subject>I.5 - PATTERN RECOGNITION</subject>
          <subject>J.0 - GENERAL</subject>
        </subj-group>
      </article-categories>
      <title-group>
        <article-title>Design and Implementation of an Extended Corporate CRMDatabase System with Big Data Analytical Functionalities</article-title>
      </title-group>
      <contrib-group content-type="authors">
        <contrib contrib-type="author" corresp="yes">
          <name name-style="western">
            <surname>Torre-Bastida</surname>
            <given-names>Ana I.</given-names>
          </name>
          <email xlink:type="simple">isabel.torre@tecnalia.com</email>
          <xref ref-type="aff" rid="A1">1</xref>
        </contrib>
        <contrib contrib-type="author" corresp="no">
          <name name-style="western">
            <surname>Villar-Rodriguez</surname>
            <given-names>Esther</given-names>
          </name>
          <xref ref-type="aff" rid="A1">1</xref>
        </contrib>
        <contrib contrib-type="author" corresp="no">
          <name name-style="western">
            <surname>Gil-Lopez</surname>
            <given-names>Sergio</given-names>
          </name>
          <xref ref-type="aff" rid="A1">1</xref>
        </contrib>
        <contrib contrib-type="author" corresp="no">
          <name name-style="western">
            <surname>Ser</surname>
            <given-names>Javier Del</given-names>
          </name>
          <xref ref-type="aff" rid="A1">1</xref>
        </contrib>
      </contrib-group>
      <aff id="A1">
        <label>1</label>
        <addr-line content-type="verbatim">TECNALIA, OPTIMA Unit, Derio, Spain</addr-line>
        <institution>TECNALIA, OPTIMA Unit</institution>
        <addr-line content-type="city">Derio</addr-line>
        <country>Spain</country>
      </aff>
      <author-notes>
        <fn fn-type="corresp">
          <p>Corresponding author: Ana I. Torre-Bastida (<email xlink:type="simple">isabel.torre@tecnalia.com</email>).</p>
        </fn>
        <fn fn-type="edited-by">
          <p>Academic editor: </p>
        </fn>
      </author-notes>
      <pub-date pub-type="collection">
        <year>2015</year>
      </pub-date>
      <pub-date pub-type="epub">
        <day>01</day>
        <month>06</month>
        <year>2015</year>
      </pub-date>
      <volume>21</volume>
      <issue>6</issue>
      <fpage>757</fpage>
      <lpage>776</lpage>
      <uri content-type="arpha" xlink:href="http://openbiodiv.net/D23B5145-7706-5821-813F-03DAD5F958C0">D23B5145-7706-5821-813F-03DAD5F958C0</uri>
      <uri content-type="zenodo_dep_id" xlink:href="https://zenodo.org/record/5505223">5505223</uri>
      <history>
        <date date-type="received">
          <day>30</day>
          <month>11</month>
          <year>2014</year>
        </date>
        <date date-type="accepted">
          <day>20</day>
          <month>02</month>
          <year>2015</year>
        </date>
      </history>
      <permissions>
        <copyright-statement>Ana I. Torre-Bastida, Esther Villar-Rodriguez, Sergio Gil-Lopez, Javier Del Ser</copyright-statement>
        <license license-type="creative-commons-attribution" xlink:href="" xlink:type="simple">
          <license-p>This article is freely available under the J.UCS Open Content License.</license-p>
        </license>
      </permissions>
      <abstract>
        <label>Abstract</label>
        <p>The amount of open information available on-line from heterogeneous sources anddomains is growing at an extremely fast pace, and constitutes an important knowledge base for the consideration of industries and companies. In this context, two relevant data providers can behighlighted: the "Linked Open Data" (LOD) and "Social Media" (SM) paradigms. The fusion of these data sources - structured the former, and raw data the latter -, along with the informationcontained in structured corporate databases within the organizations themselves, may unveil significant business opportunities and competitive advantage to those who are able to understand andleverage their value. In this paper, we present two complementary use cases, illustrating the potential of using the open data in the business domain. The first represents the creation of an existingand potential customer knowledge base, exploiting social and linked open data based on which any given organization might infer valuable information as a support for decision making. Thesecond focuses on the classification of organizations and enterprises aiming at detecting potential competitors and/or allies via the analysis of the conceptual similarity between their participatedprojects. To this end, a solution based on the synergy of Big Data and semantic technologies will be designed and developed. The first will be used to implement the tasks of collection, data fusionand classification supported by natural language processing (NLP) techniques, whereas the latter will deal with semantic aggregation, persistence, reasoning and information retrieval, as well aswith the triggering of alerts based on the semantized information.</p>
      </abstract>
    </article-meta>
  </front>
</article>
