Various mobile-web services have expanded with the evolution of mobile Internet technologies and with the increasing variety of smart phones in the proliferating cloud computing environment. Web services for the integration of cloud applications/services can be evaluated at the utilization-level as well as the serviceability of the service on the server side in the management for cloud computing. In web activity, a web server can be a unified hub for web interactions as well as for the real-time estimation model of service-based parameters, i.e. utilization-level/serviceability for service monitoring. With the real-time estimation/analysis of the parameters in a web server for service-based contents delivery, the utilization-level and serviceability of a social-web name-card portal are presented. Empirical results are presented on the basis of the implementation of the real-time estimation scheme in a social-web name-card portal server for a cloud SNS.