In this paper, we criticise the objectivistic approach that underlies most current systems for Knowledge Management. We show that such an approach is incompatible with the very nature of what is to be managed (i.e., knowledge), and we argue that this may partially explain why most knowledge management systems are deserted by users. We propose a different approach - called distributed knowledge management - in which subjective and social (in a word, contextual) aspects of knowledge are seriously taken into account. Finally, we present a general technological architecture in which these ideas are implemented by introducing the concept of knowledge node.