JUCS - Journal of Universal Computer Science 17(4): 548-564, doi: 10.3217/jucs-017-04-0548
Leveraging Web 2.0 in New Product Development: Lessons Learned from a Cross-company Study
expand article infoMarco Bertoni‡, Koteshwar Chirumalla‡
‡ Luleå University of Technology, Luleå, Sweden

Corresponding author: Marco Bertoni ( berber@ltu.se )

© Marco Bertoni, Koteshwar Chirumalla.
This article is freely available under the J.UCS Open Content License.
Citation: Bertoni M, Chirumalla K (2011) Leveraging Web 2.0 in New Product Development: Lessons Learned from a Cross-company Study. JUCS - Journal of Universal Computer Science 17(4): 548-564. https://doi.org/10.3217/jucs-017-04-0548
Open Access
Abstract
The paper explores the application of Web 2.0 technologies to support product development efforts in a global, virtual and cross-functional setting. It analyses the dichotomy between the prevailing hierarchical structure of CAD/PLM/PDM systems and the principles of the Social Web under the light of the emerging product development trends. Further it introduces the concept of Engineering 2.0, intended as a more bottom up and lightweight knowledge sharing approach to support early stage design decisions within virtual and cross-functional product development teams. The lessons learned collected from a cross-company study highlight how to further developblogs, wikis, forums and tags for the benefit of new product development teams, highlighting opportunities, challenges and no-go areas.
Keywords
Engineering 2.0, Product Development, Web 2.0, Functional Product Development, Cross-functional Teams