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Hsing-Wen Wang

Changhua University of Education
Changhua, Taiwan

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Research Article

Exploring the Impacts of Social Networking on Brand Image and Purchase Intention in Cyberspace

Hsing-Wen Wang, Yen-Chun Wu, Tse-Ping Dong

Part of: Enabling Technologies and Business Infrastructures for Next Generation Social Media:Big Data, Cloud Computing, Internet of Things and Virtual Reality

10.3217/jucs-021-11-1425

01-11-2015

Unique: 454 | Total: 632

1425-1438

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